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Moose in the City was a year 2000 project by the City of Toronto in which 326 life-sized moose sculptures were placed throughout the city and decorated by local artists. ==Conception== McDonalds Canada founder and senior chairman George Cohon conceived of moose statues being placed across Toronto in June 1999, after seeing Chicago's Cows on Parade. After suggesting the idea to Toronto Mayor Mel Lastman, he was named chairman of the campaign. Anti-globalization activist Naomi Klein was quick to criticize Cohon's involvement: "Mr. Cohon is an expert in transforming cityscapes with iconic plastic monuments." There was no cost to the city to run the campaign.〔 Corporations paid $6000 for the statues, with a standard $1000 fee going to the artists.〔 A July article stated the fee was $6500. The fee included materials; one artist exceeded their payment by $140.〔 Artists were given coupons for Benjamin Moore paint.〔 During the project, he was given “hundreds of little moose things from everybody and anybody.” They were at least considered, if not collected by the City, as were a large collection of personal papers. Merlinworks created the fibreglass moose. Business owner Mark Selkirk would run for Etobicoke—Lakeshore riding in the 2003 municipal election. Moose keychains, when squeezed, would say "I love Toronto" in Mel Lastman's voice. Woodbridge clothing company Legacy Sportswear had a contract to provide Moose in the City memorabilia. The Toronto bid for the 2008 Olympic Games included a stop at the CN Tower, complete with moose. CBC commentator Rex Murphy labelled Lastman the “Moose “R” Us Mayor”. On announcing in 2003 that he would not seek another term as mayor, columnists about Lastman fixated on his “moose crusade”, and stated that he was the “go-to guy on the moose file.” 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Moose in the City」の詳細全文を読む スポンサード リンク
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